Portfolio
Ghostwriting Projects
Bringing words to life from behind the curtain, I craft the voice you need while staying out of the spotlight. Ghostwriting that lets others shine, with no fingerprints left behind.
Recent Projects
Check out some of my recent work...
American Integrity Website Revamp -
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I’m fortunate to partner with industry-leading companies like American Integrity Insurance, where I played a central role in elevating their digital presence during a full website revamp. I crafted all SEO-optimized website copy, ensuring every page reflected the brand’s expertise, clarity, and customer-first values.
To support a smooth and successful launch, I also wrote and edited numerous blogs, refined messaging, and created meta titles, meta descriptions, and search-friendly page structures to strengthen visibility and engagement. The result is a cleaner, more strategic digital experience designed to better serve policyholders, agents, and partners.
Flat Roof Restoration - Website Architecture, Messaging, Sales Enablement & Brand Assets
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For Flat Roof Restoration (FRR), restructured and streamlined their website navigation and page layout to create a more intuitive user journey while strengthening SEO performance. I also re-wrote all core website copy, translating a highly technical commercial roofing system into clear, compelling messaging that speaks directly to insurers, portfolio managers, architects, and commercial building owners.
Beyond the website, I developed multiple pitch decks, designed sales collateral, and created branded promotional products to support conferences, partner meetings, and business development efforts. Together, these assets established a cohesive, professional, and conversion-focused brand presence that positions FRR for growth across insurance, commercial real estate, and federal contracting markets.
Upward by Theorem – Multi-Persona Content Strategy, E-Books, Reels, Infographics and More.
For Theorem’s Upward platform, I collaborated with their entire marketing team to develop a full-funnel content engine spanning four distinct buyer personas: Ad Operations, IT Leaders, Revenue Leadership, and Client Success. My work included building the strategic content pillars for the entire campaign, writing persona-specific e-books, and a variety of other assets such as infographics, carousels, social content, pitch decks, and creative briefs for reels.
Each asset was designed to clarify Upward’s value, reduce friction in the sales cycle, and meet stakeholders at key moments in their decision journey. From technical integration messaging to revenue impact storytelling, I helped shape a cohesive, high-performing content ecosystem that supports marketing, presales, and client education with precision.
Other Ebooks, Reports & White Papers - Oh My!
Theorem Roundtable Report -
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Get an inside look at what industry leaders had to say about the impact of automation on ad revenue and ad operations.
Theorem Ebook - Unlocking Customer Lifetime Value: From Loyalty to Brand Evangelism
In this e-book, I leveraged Theorem's comprehensive research report to explore the drivers behind consumer loyalty, broke down generational differences in shopping behaviors, and crafted data-backed strategies for turning loyal customers into brand advocates. The result is a compelling guide that helps brands foster deeper connections and boost customer lifetime value, all through clear, engaging content.
Theorem Ebook - The Strategic Edge: Leveraging Brand Reputation and Sustainability
This e-book delves into the evolving consumer landscape, where brand reputation and sustainability are no longer optional—they are essential. By weaving together data-driven insights and forward-thinking strategies, I crafted a guide that empowers brands to navigate the rising demand for ethical practices and transparency. From sustainable sourcing to building consumer trust, this e-book provides brand leaders with the tools to create deeper, lasting connections and unlock long-term loyalty.
Leoforce Ebook - Optimizing Contingent and Seasonal Hiring
This e-book provides a comprehensive guide to navigating the complexities of contingent and seasonal hiring in today’s fast-paced business environment. I developed insightful, actionable content that addresses key challenges, such as sourcing high volumes of qualified candidates and ensuring compliance with labor laws. Through a mix of AI-driven solutions and innovative hiring strategies, the e-book highlights how organizations can optimize their recruitment efforts to meet shifting demands and fill crucial roles swiftly. This project demonstrates my ability to craft compelling narratives that resonate with HR leaders and recruitment professionals alike.
Leoforce Ebook - Logistics and Transportation Hiring
In this in-depth e-book, I explored the critical recruitment challenges facing the transportation and logistics industry, from the truck driver shortage to evolving job expectations. My role involved crafting engaging, strategic content that provides actionable solutions for sourcing, hiring, and retaining top talent. The e-book dives into innovative strategies, including AI-driven talent sourcing and pay-for-performance recruitment, offering industry leaders the tools to navigate a rapidly changing market. This project highlights my ability to deliver clear, impactful copy that resonates with professionals in complex industries
Leoforce Ebook - Healthcare Hiring Handbook
This e-book addresses one of the most pressing challenges in the healthcare industry—workforce shortages. I developed clear and actionable content to guide healthcare organizations through innovative hiring strategies, from leveraging recruitment agencies to utilizing AI-driven talent sourcing. The e-book provides insights on building a resilient workforce amid rising demand, particularly for key roles such as nurses and physicians. This project showcases my ability to craft compelling content that empowers HR teams and staffing agencies to overcome recruitment challenges and optimize hiring outcomes in healthcare.
Leoforce Ebook - AI Candidate Sourcing Tools: A Buyer's Guide
In this comprehensive buyer’s guide, I crafted content that demystifies the rapidly evolving world of AI-driven recruitment. The e-book provides HR leaders and recruiters with a roadmap for choosing the right AI candidate sourcing tools to optimize their hiring processes. Tackling challenges such as talent shortages, passive candidate engagement, and diversity goals, the guide highlights how AI can streamline recruiting, automate manual tasks, and drive better hiring outcomes. This project showcases my ability to deliver clear, actionable insights tailored to a tech-savvy audience navigating today’s competitive talent landscape.
Leoforce White Paper - Direct Sourcing
This white paper delves into the power of direct sourcing as a recruitment strategy, offering organizations an agile, cost-effective solution to build and leverage curated talent pools. I created clear, informative content that outlines how companies can engage with top-tier candidates directly, minimizing reliance on third-party agencies while improving hiring efficiency. From navigating the rise of the freelance workforce to boosting diversity hiring and retention, this project highlights my ability to translate complex recruiting strategies into actionable insights that drive results for businesses of all sizes.
Leoforce - Talent Engagement
White Paper
This white paper dives into the evolving recruitment landscape, offering clear strategies for enhancing talent engagement and attracting top-tier candidates at every level of seniority. I developed insightful content that focuses on modern recruitment challenges, from the rise of remote work to the growing demand for personalized candidate experiences. This project highlights my ability to create engaging, practical guides that empower HR leaders to refine their hiring processes and build strong, diverse talent pipelines, improving both engagement and retention.
Leoforce - Talent Intelligence White Paper
This white paper uncovers the future of recruiting through AI-powered market intelligence, providing organizations with the tools to harness real-time data and improve their hiring outcomes. I developed detailed, insightful content that explains how AI transforms market insights into actionable talent intelligence, enabling recruiters to predict hiring needs, reduce churn, and optimize talent searches. This project highlights my expertise in conveying the complex benefits of AI for talent acquisition, helping businesses stay ahead in a competitive job market through innovative recruiting strategies.
R4 Monitoring White Paper
R4MONITORING presents an innovative approach to addressing inefficiencies in the waste management sector through AI, IoT, and blockchain technology. I developed concise, impactful content that highlights how this platform optimizes waste collection logistics, reducing transportation costs, CO2 emissions, and environmental harm. The solution offers real-time tracking and predictive maintenance to enhance efficiency while creating value for investors. This project demonstrates my ability to translate complex technological innovations into clear, compelling narratives for forward-thinking audiences in the sustainability space.
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WOSB White Paper
As a fellow female, I was excited to get the call to write a white paper that outlines the ins and outs, benefits and details of obtaining the "Woman Owned Small Business" designation. The company - Select GCR, specializes in helping individuals and companies navigate the complex world of federal government contracting. I also drafted a white paper for VOSBs (Veteran Owned Small Business) and completed a variety of blogs and landing page content for the firm.
Leoforce
The home of Arya, a cutting edge SaaS firm providing next level AI recruiting technology Built on a combination of multiple machine learning models, predictive analytics, neural networks, and natural language processing (NLP), the AI in Arya has been evolving and improving for over 10 years and is unlike any other AI on the market. Distinctly different from typical AI sourcing tools, Arya’s unique configuration and design yields superior results other AI tools are incapable of.
I've created blogs, guides, white papers, Facebook & Google ad campaign copy, newsletters, e-books, email marketing copy, sell sheets, landing pages, press releases, case studies, website content and more!!
Business Overview 2023
Webinar Email Campaign 2022
Webinar Follow-Up Email 2022
MyCareers Healthcare Community
Leoforce is no one-dimensional company. They've recently launched a healthcare job portal where candidates can search and apply for roles in the healthcare industry. Check out the healthcare blogs and guides I've been contributing.
Celsius Marketing Interactive
With a "different degree of thinking," Celsius offers 360 degree (pun intended) digital marketing services. As a freelance copywriter, I've slung my words all over their websites and created the copy for several award winning projects - plus a whole lot more. Click on an image below to take a look.
Testimonials
