Portfolio
Ghostwriting Projects
Bringing words to life from behind the curtain, I craft the voice you need while staying out of the spotlight. Ghostwriting that lets others shine, with no fingerprints left behind.
Email Marketing
I develop email campaigns that combine strategy, copy, design, and audience-specific messaging to support awareness, engagement, event promotion, and sales conversations. For many of these campaigns, I created both the copy and the visual artwork, ensuring the message, layout, and call to action worked together as a cohesive brand experience.
My email work often focuses on complex B2B topics, including commercial roofing, insurance, claims, SaaS, automation, and professional services. The goal is always the same: make the message clear, credible, visually engaging, and easy for the right audience to act on.
Flat Roof Restoration
Theorem
Social Media
I develop end-to-end social media content, from strategy and copywriting to creative direction and design. The campaigns featured here combine strong messaging with original visuals and have consistently delivered stellar engagement metrics across client audiences.
Recent Projects
Estimate AI Website Build
It's so exciting to work with entrepreneurs who are blazing a trail in their industry! Estimate AI is doing exactly that by reinventing the property claims review process with the power of AI. This project consisted of a complete website design and build in WordPress, including crafting all the copy for the site. I also designed the team's business cards, and revamped their investor pitch deck. There's no question this company is going places and it's thrilling to be a part of their launch!
American Integrity Website Revamp -
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I’m fortunate to partner with industry-leading companies like American Integrity Insurance, where I played a central role in elevating their digital presence during a full website revamp. I crafted all SEO-optimized website copy, ensuring every page reflected the brand’s expertise, clarity, and customer-first values.
To support a smooth and successful launch, I also wrote and edited numerous blogs, refined messaging, and created meta titles, meta descriptions, and search-friendly page structures to strengthen visibility and engagement. The result is a cleaner, more strategic digital experience designed to better serve policyholders, agents, and partners.
Flat Roof Restoration - Website Architecture, Messaging, Sales Enablement & Brand Assets
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For Flat Roof Restoration (FRR), restructured and streamlined their website navigation and page layout to create a more intuitive user journey while strengthening SEO performance. I also re-wrote all core website copy, translating a highly technical commercial roofing system into clear, compelling messaging that speaks directly to insurers, portfolio managers, architects, and commercial building owners.
Beyond the website, I developed multiple pitch decks, designed sales collateral, and created branded promotional products to support conferences, partner meetings, and business development efforts. Together, these assets established a cohesive, professional, and conversion-focused brand presence that positions FRR for growth across insurance, commercial real estate, and federal contracting markets.
Upward by Theorem – Multi-Persona Content Strategy, E-Books, Reels, Infographics and More.
For Theorem’s Upward platform, I collaborated with their entire marketing team to develop a full-funnel content engine spanning four distinct buyer personas: Ad Operations, IT Leaders, Revenue Leadership, and Client Success. My work included building the strategic content pillars for the entire campaign, writing persona-specific e-books, and a variety of other assets such as infographics, carousels, social content, pitch decks, and creative briefs for reels.
Each asset was designed to clarify Upward’s value, reduce friction in the sales cycle, and meet stakeholders at key moments in their decision journey. From technical integration messaging to revenue impact storytelling, I helped shape a cohesive, high-performing content ecosystem that supports marketing, presales, and client education with precision.
Other Ebooks, Reports & White Papers
Pre-Sales White Paper
A research-driven white paper exploring the operational friction slowing modern media pre-sales teams and the role purpose-built automation can play in improving deal velocity, accuracy, scalability, and revenue confidence.
Get an inside look at what industry leaders had to say about the impact of automation on ad revenue and ad operations.
Theorem Roundtable Report -
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Theorem Ebook - Unlocking Customer Lifetime Value: From Loyalty to Brand Evangelism
In this e-book, I leveraged Theorem's comprehensive research report to explore the drivers behind consumer loyalty, broke down generational differences in shopping behaviors, and crafted data-backed strategies for turning loyal customers into brand advocates. The result is a compelling guide that helps brands foster deeper connections and boost customer lifetime value, all through clear, engaging content.
Theorem Ebook - The Strategic Edge: Leveraging Brand Reputation and Sustainability
This e-book delves into the evolving consumer landscape, where brand reputation and sustainability are no longer optional—they are essential. By weaving together data-driven insights and forward-thinking strategies, I crafted a guide that empowers brands to navigate the rising demand for ethical practices and transparency. From sustainable sourcing to building consumer trust, this e-book provides brand leaders with the tools to create deeper, lasting connections and unlock long-term loyalty.
Leoforce Ebook - Optimizing Contingent and Seasonal Hiring
This e-book provides a comprehensive guide to navigating the complexities of contingent and seasonal hiring in today’s fast-paced business environment. I developed insightful, actionable content that addresses key challenges, such as sourcing high volumes of qualified candidates and ensuring compliance with labor laws. Through a mix of AI-driven solutions and innovative hiring strategies, the e-book highlights how organizations can optimize their recruitment efforts to meet shifting demands and fill crucial roles swiftly. This project demonstrates my ability to craft compelling narratives that resonate with HR leaders and recruitment professionals alike.
Leoforce White Paper - Direct Sourcing
This white paper delves into the power of direct sourcing as a recruitment strategy, offering organizations an agile, cost-effective solution to build and leverage curated talent pools. I created clear, informative content that outlines how companies can engage with top-tier candidates directly, minimizing reliance on third-party agencies while improving hiring efficiency. From navigating the rise of the freelance workforce to boosting diversity hiring and retention, this project highlights my ability to translate complex recruiting strategies into actionable insights that drive results for businesses of all sizes.
Leoforce
The home of Arya, a cutting edge SaaS firm providing next level AI recruiting technology Built on a combination of multiple machine learning models, predictive analytics, neural networks, and natural language processing (NLP), the AI in Arya has been evolving and improving for over 10 years and is unlike any other AI on the market. Distinctly different from typical AI sourcing tools, Arya’s unique configuration and design yields superior results other AI tools are incapable of.
I've created blogs, guides, white papers, Facebook & Google ad campaign copy, newsletters, e-books, email marketing copy, sell sheets, landing pages, press releases, case studies, website content and more!!
Business Overview 2023
Webinar Email Campaign 2022
Webinar Follow-Up Email 2022
Celsius Marketing Interactive
With a "different degree of thinking," Celsius offers 360 degree (pun intended) digital marketing services. As a freelance copywriter, I've slung my words all over their websites and created the copy for several award winning projects - plus a whole lot more. Click on an image below to take a look.
Testimonials
